How To Take Advantage Of The Current High Demand For UX Talent
People have seen the flurry of several years of both corporate entities and agencies investing in hiring UX talent. This has created a whirlwind of opportunities for creating better services, products and experiences. However, it has presented a steep challenge in finding and attracting the best UX talent out there. This is due to the current high demand for UX designers. With this in mind, there are a number of ways that a company can take advantage of the high demand for UX talent to find an individual with the skills that match their needs.
Creating Compelling UX Jobs
If a top UX professional has multiple offers then the quality of the job will be one of the factors in determining the work that the individual will ultimately take. If their online UX job description starts with the location, official title and a list of requirements and skills, companies will likely not hire good UX talent.
The title and the first two lines of an ad determine whether it will be read. Because of this, they should make sure that these first two lines create a buzz. The next paragraph should describe some of the challenges and projects involved in the job.
Companies should focus on the possibilities or what the person will learn, do and become rather than the requirements. They should make the person want to click the apply button. A referred candidate will often read the online job description before they get particularly interested. With this in mind, companies should not ignore this step if they want to hire great UX talent.
Brand the Job
Somewhere in the job description, HR managers should tie the UX job to the company vision, a big project, its mission or some important strategy. This enables them to take advantage of the higher demand for UX talent as it makes their job bigger.
Try Developing Marketing-Oriented Sourcing Programs
Top UX professionals do not accept offers or look for jobs that utilize the same job hunting approach that most companies use. For one thing, they are much more discriminating. The main reasons for these people to take a new UX job are based on current challenges and future opportunities. Because these professionals look for UX-related jobs infrequently, the work should be easy to find when they come looking.
Companies who need UX talent cannot go wrong when they make job ads highly visible with great copy and compelling titles. As part of this, their career site should be easy to find. Instead of hyperbole, they should have pictures and bios of real people who represent the opportunities for UX candidates within the company.
Try Reaching Out and Finding the Candidate
If their targeted UX talent does not come to a company directly, it is a good idea to go looking for them. They should leverage their employee referral program and creatively utilize tools such as UX-specific job boards. Sites like uxdesignjobs.net, uxjobsboard.com and the jobs section of UX Magazine are where many UX designers go to look for employment opportunities. LinkedIn, Jobster and ZoomInfo can also be great for recruitment. In addition, they should consider advanced online data-mining techniques.
For a start, companies should establish an aggressive employee referral program thats main target is their current UX employees. They should then personally ask these employees for the names of the best individuals that they have worked with. Companies can then get on the phone to network with and recruit these people. They can also leverage these contacts to obtain more names.
Get Hiring Managers Involved Often and Early
The recruiting department cannot do it alone. Hiring managers should be committed to the process, and they should devote extra time and effort in order to get the best UX talent out there. They should spend even more time up front in order to get it started. If they do everything else right but ultimately fail in this step, none of the UX talent will likely be interested in the company’s offers.
State What Makes the Company Stand Out
In order to attract the most talented UX professionals out there, it is important for a company to market themselves using the reasons why they stand out from the rest. This includes the company’s innovative or cutting edge projects along with their people and the company culture. The best UX designers are most likely to bite if they know what the company offers them.
Unique Offers Works Best
Another way that a company can take advantage of the high demand for UX talent is to offer them unique packages that their competitors cannot equal. One useful thing that a company can do is to offer UX talent unlimited freedom from their cubicle. UX professionals are paid to think of ideas. Providing them with this freedom allows them to come up with amazing solutions to tough problems. It also increases their productivity and the likelihood that they will stay for a long time. Aside from that, it is also a great idea to provide them with competitive compensation packages. This enables them to feel that the company appreciates the effort that they are putting in.
Promote, Promote and Promote Some More
This is a recruiting step that takes strategy and planning. Companies should search for forums, events, meetups and conferences where they will be able to tell their story to the right UX talent that they are trying to hire. They can also attack the market socially. They should post blogs, videos and other materials in social communities where UX professionals are most likely to see them.
Have a UX Ambassador
Companies should have someone in their organization who is a champion of UX. It could be their UX director, the design director or the product lead. It is less important who they are than what they do, influence and say. This attracts UX talent because they know someone who truly respects the role and value of their experience within the organization.
Hiring for UX is not an easy task, but it does not need to be an impossible mission. Companies should define their goals, refine their hiring strategies and innovate as they go. This enables them to attract UX talent that is harder to find each year.