The Best Talent Will Not Find You. You Need To Find Them.
As any true headhunter can tell you, simply putting up a job description online will not get you the best talent. Although it is definitely a part of the process, it is only the first step. There are many other things that you can do as a recruiter to get the most talented people to pay attention to your listings over the thousands of others that they are considering. Below are a few of those methods.
First of all, recognize that your job description is advertising your company.
Unless your company has a brand that is well known around the world, you will be competing against companies with bigger marketing budgets and more public goodwill than you. If you’re looking for the hottest students that are coming straight out of school, you can bet that they will be gunning for the positions at companies that will gain them prestige among their peers as well as possibly some measure of public recognition.
You may not be able to offer this to the people that you hire. However, your company definitely has its value added in your industry. Make sure that you place those characteristics forward so that job seekers will understand exactly how they will benefit by creating a relationship with your company.
Second, let your talent know about the company culture.
This is a step that will benefit both you and your new employees. The reason that most new hires fail is not because of a lack of skills; it is because the person that is hired is not matched well with the company culture. For instance, if you have a company culture that is based on collaboration, you definitely do not want lone wolves in your mix, no matter how talented they may be.
You do yourself a big favor when you put forward your company culture and what to expect in your job description. You’ll attract the individuals that are looking for a company like yours. You will not have to deal with the time-consuming interview process for talent that does not fit within your company culture. You will be able to find better people more quickly and reduce the learning curve within your company.
Third, hit the streets.
If your industry has trade shows or exhibitions, you should be attending them. The most driven and dedicated people looking for employment will always come to the shows just to meet the insiders. In order to stay on top of the hottest talent in the industry, you will need to be here as well.
Make sure that your company is its top colleges on a regular basis. It is actually quite easy to plan events with colleges in your area if you have a reputation for good business in your locale. Grab students early. Contract with the schools to offer internships to students who have not graduated yet. Once the people that you are looking for get to know your company, they will become comfortable with you and vice versa. You will then have first dibs on the most talented people coming from that school.
Fourth, place your advertisement where it can be seen most effectively.
The large employment websites are a great place to start when putting your job description on the Internet. However, it is not the only place that you should put the listing.
As a rule, you can expect more traffic from the larger employment websites; however, you will get a wider variety of people. When you place your listing on smaller, niche oriented websites, you can bet that the people who respond will be much more qualified and high caliber as a whole.
Fifth, make sure that you are keeping the employees you are cultivating.
As your company grows, you will naturally have to give your current employees more responsibilities. This will expand their skill sets and make them more attractive to companies who may want to steal your people. In order to keep your best people working for you, you need to constantly create new opportunities and challenges for them.
Sixth, you should also be sure that you are rewarding your top performers with the appropriate prestige as well as money. You may not be able to compete with larger companies such as Google and Facebook when it comes to getting out monetary rewards. However, you can definitely give your employees the ranking that they deserve within your industry. Create relationships with bloggers and other taste makers who can get the names of your employees out there.
Do not be afraid to discuss the needs of your employees with your employees. People have lives outside of your company, and you should do your best to invest in the goals and dreams of your employees. After all, if they can accomplish these goals while working for you, they have no reason to move elsewhere. Make it a point to take care of top performers by giving them personal service, advice, resources, etc., for their personal goals.
Creating a successful employment relationship with the best graduates today is a two-way street. You cannot fall victim to the mistake that many companies do: Is definitely not a seller’s market when it comes to getting the hottest new workers with the best skill sets. Top students and great performers will always be in demand, so be sure that you are always ready to compete for them by using all of the methods above.